.mobi- what does it mean?

You've probably heard of dotMobi, the mobile internet top-level domain, and even received one those SMSs telling you check out a site with your phone and collect your free sun visor with a logo splashed across the front.

But what you might not yet understand is the thinking behind the dotMobi initiative. It's actually quite simple. Instead of browsing the complete PC-friendly internet with your mobile phone, companies and individuals are creating www.companyname.mobi sites that are simplified for mobile. These sites use device detection technology to identify your phone and operator so that you aren't presented with lots of jazzy options that you can't view anyway.

The end result is a scaled down site that hopefully reflects your mobile context, which means services that are useful when you are on the move.

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/Aimée