Hendrix was a communications consultant

There is lots of strategic advice found in between rock’s guitar-laden classics. In fact, popular music has created some of history’s greatest communicators:

Try to see it my way, only time will tell if I am right or I am wrong.
While you see it your way, there's a chance that we may fall apart before too long.
We can work it out,
We can work it out.

What Lennon and McCartney are saying in this Beatle’s classic is that you should think about how others may perceive your message and then be open to alternatives for how to get your point across.

Will the wind ever remember the names it has blown in the past?
And with this crutch, its old age and its wisdom,
It whispers no, this will be the last.
And the wind cries Mary.

Hendrix gets deep here, but what he means is that experience and wisdom may override what people have heard about you. So don’t rest on your laurels and make sure to update the world about what you are doing today.

Finally, Dylan reminds us to be on our toes because when things start to change, you will want to be ready to capitalize on them:

Come writers and critics who prophesize with your pen.
And keep your eyes wide the chance won't come again.
And don't speak too soon for the wheel's still in spin.
And there's no tellin' who that it's namin'.
For the loser now will be later to win,
For the times they are a-changin'.

So the next time I’m at a cocktail party and someone asks me what I do for a living, my answer will be (with a bit of swagger): “I’m a communications consultant dude!”





/David