You need a plan

When somebody makes an erroneous comment about your company or organization on the internet you need to know how and when you should respond. You need a simple plan that you can follow, and guide others in your company to follow.

I like this plan (click on the image for more detail), the US Air Force web posting response assessment, for its simple yes/no structure and down-to-earth suggestions. Use it as a starting point, or start from scratch, but don’t be paralyzed when people start talking.

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